Hey Thailand? That ad might be a wee bit racist
Jan 8, 2016 20:41:53 GMT -6
Nugget, Glencairn, and 1 more like this
Post by Nyiah on Jan 8, 2016 20:41:53 GMT -6
Ok, so I ran across an article about an skin whitener ad in Thailand that basically has people going, "Oh no th-- holy frakk, they DID." I figured if I watched the ad, it would be worthy of a shake of the head, but it's a :facepalm: - :headdesk: -- WTF-face trifecta here.
Excerpts from the article first.
'Racist' Thailand skin-whitening advert is withdrawn
www.bbc.com/news/world-asia-35261748
The advert for 'Snowz' features famous Thai actress Cris Horwang attributing her success to fairer skin.
The company behind the product, Seoul Secret, issued a "heartfelt apology", saying it had not meant to offend.
"In my world there is tough competition. If I don't take care of myself, everything I have built, the whiteness I have invested in, could be gone," Cris Horwang warns in the video advert.
At that point her skin turns almost black, and a young, and very white, rival appears by her side. She looks down in dismay at her dark complexion and muses "if I was white, I would win".
The epic advertising fail,in all it's glory.
I know there's a status thing in a lot of areas of Asia, where paler skin is seen as more perfect (I also understand this notion is dying out) India's the most well-known in the region over here in the West for skin whitening & equaling pale to perfection & status. But even knowing that, this is just plain bad judgement on the company's part.
Excerpts from the article first.
'Racist' Thailand skin-whitening advert is withdrawn
www.bbc.com/news/world-asia-35261748
The advert for 'Snowz' features famous Thai actress Cris Horwang attributing her success to fairer skin.
The company behind the product, Seoul Secret, issued a "heartfelt apology", saying it had not meant to offend.
"In my world there is tough competition. If I don't take care of myself, everything I have built, the whiteness I have invested in, could be gone," Cris Horwang warns in the video advert.
At that point her skin turns almost black, and a young, and very white, rival appears by her side. She looks down in dismay at her dark complexion and muses "if I was white, I would win".
The epic advertising fail,in all it's glory.
I know there's a status thing in a lot of areas of Asia, where paler skin is seen as more perfect (I also understand this notion is dying out) India's the most well-known in the region over here in the West for skin whitening & equaling pale to perfection & status. But even knowing that, this is just plain bad judgement on the company's part.
Pretty much....
